Title : The impact of social marketing based intervention on educating esophageal cancer preventive behaviors
Abstract:
Esophageal cancer is one of the most widespread disease in Golestan Province , Iran. To identify risk factors a lot of research has been done. Because health workers have successful experiences of health education. The purpose of this study is to use social marketing to influence health workers in order to educate cancer prevention contents. A qualitative study was conducted. The process has been done through Focus Group Discussion that includes six meetings to extract the health worker’s opinions. A questionnaire was developed to assesses knowledge, self –efficacy and behavior. The findings the study indicated that there was significant difference between interventional group and control group in behaviors. The Paired T-Test results showed that after intervention there was positive behavioral change in groups. The findings of the study indicated that the apparent increase in Mean Scores in intervention group is significant. Analysis of Covariance was used to Mitigate the effects of variable Pre-test. The Mean of knowledge, attitude, self-efficacy and behaviors of health workers in intervention group was more than control group.
