Title : Study of the participatory communication on good territorial governance performance in Tantan city, Morocco
Abstract:
Participatory and collaborative communication plays a crucial role in territorial governance to find innovative solutions for the proper functioning of public service. This study examines the importance of participatory and collaborative communication in good territorial governance we surveyed 250 residents in Tan-Tan city, Morocco. These statistical units were chosen according to an empirical survey known as convenience sampling and were invited to complete a questionnaire of 38 questions. Once the data was collected, the analysis started first with a unilabiate analysis then another multivariate before finishing with the principal component analysis (PCA) method. We found that there is a lack of satisfaction among the population regarding participatory communication, indicating inadequate governance and management of public matters. To improve this, it is crucial to enhance communication between authorities and citizens to build trust and improve the management of public affairs. The study also suggests that the involvement of the population in community life is essential for effective local governance. The results revealed that, in this city, good governance could not take place without participatory communication. This work makes it possible to use participatory communication at the regional level and governance at the national level in general to evaluate territorial performance.
Keywords: Morocco, Tantan, Participatory communication, territorial governance, Good Governance
